The Geox team launch was a pretty darn exciting affair.
There were plenty of super fit, skinny dudes, Tour and Giro winners Carlos Sastre and Denis Menchov and those awesome Geox combination dress shoe- steam irons. Really an amazing product innovation, if you ask Twisted Spoke. And well worth the invite if you could get one.
But for exciting comparison, we offer the Micronauts, a Paris-based electronic dance group, that also came to our attention today with their Reaction video. Reaction would be an understatement.
We happen to think that the sight of some super sexy woman with nothing under her unzipped leather jacket is a valuable thing. Right away, we thought, wow, Geox is in second place with no hope of getting the top spot on the podium.
Because who really wants to see Sastre dancing to techno? And your winner is …..