“Live like an avant-garde athlète!”
That doesn’t sound like a step up, but then maybe he’ll do fine reuniting with his former directeur sportif at Agritubel, Manu Hubert. “We have agreed in principle and will now finalize the details,” said the team’s manager Joël Blévin.
Jeff TheFour is not only a pro rider but a business entrepreneur. He remains the only pro ever to have his own signature umbrella and now has his name on a comprehensive line of cycling gear and casual clothes. The fractured translation on his G4 site (the G is for Geoffrey and quatre is 4 in French) has an amusing charm.
He based his brand on what we calls his “real experiences, on profound research and feelings with philosophy.” You gotta love that kind of kooky vibe.
Lequatre won the 2008 Tour of Britain with Agritubel. He did well at this year’s Paris-Tours and Paris-Bourges not to mention a third place at the French time trial championships in June.
Famed team manager Johan Bruyneel gets the Brothers Schleck and Fabian Cancellara in the Leopard merger. But sadly for him, he loses Jeff TheFour.