Rosseler gets first Radio Shack win in Volta ao Algarve. Lance happy.

Lance loves me.

Yeah, Sebastien Rosseler, soak it in.

Sebastien Rosseler invited to Austin for summer barbecue with Lance Armstrong. Sebastien Rosseler invited to Lance’s Livestrong party in Vegas or Paris or Buenos Aires. Sebastien Rosseler invited to Hollywood shindig with Matthew McConaughey and a bevy of impossibly beautiful starlets. Sebastien Rosseler invited to ultimate honor of baby-sitting Lance’s four kids while he, you know, whatever.

Yes, Sebastien Rosseler just hit the Radio Shack big time. Lance likes winners and when Gert Steegmans did zippo in the Tour Down Under with the sponsors looking on, life got a little testy. Then when Gert, the early season promise for the Shack, crashed out of the Volta ao Algarve, the vibe at Radio Shack got bleak. He was not living up the the blog props of Johan. Nothing to tweet about, basically. Sure Lance in Kona waxing lyrical about training rides was a nice media appetizer but what about, you know, podiums, glory, destruction, world dominance?

Sebastien Rosseler is the man of the moment and the uber-man, Lance Armstrong knows it. Bonus in his paycheck, free yellow Livestrong bracelets for life, multiple mentions in next Armstrong book, the list goes on and on. The world of Lance’s love opens up for Sebastien. All the Texas steak he can eat shipped to his Belgian home 3 times a year. An art gift from Lance’s private art collection and yes, maybe, inclusion in Johan Bruyneel’s Tour de France early March project roster. Which would mean nothing but it’s another thoughful gesture of thanks.

If you don’t think Sebastien Rosseler gets the seat next to LA at the next training table get-together, think again. Lance might even consider loaning Sebastien Rosseler some of his media luminosity for a weekend out. Some glow to go. But that is negotiable an dit depends on what disco Senastien plans on going to.

This is a big deal and it was long overdue. That big budget Team Sky was winning but Radio Shack was off the media radar. Somebody had to race “the bike with a thousand R logos” across the finish line in first place. Sales of electronic gadgets were plummeting worldwide. But now, marketing life is good again. Customers are coming in, buying a new cell phone and saying, hey, nice ride by Sebastien Rosseler the other day in the VOlta ao Algarve. Yeah, who doesn’t know about the Algarve in the United Stares? After the Tour de France and Paris-Roubaix, the Algarve is HUGE.

Sebastien Rosseler, you da man. That Gert dude is on Lance’s poop list but you answered the call, Belgian frite. You put the smack back in Shack.

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