sunweb-kit

Sunweb kit: bad branding on wheels.

Sunweb announced their new kit for the 2017 season. It’s awful and bland and disappointing and sad. If I’m the branding agency for Sunweb or the design agency for Sunweb or whoever did the creative work on this kit, I deserve to be fired on the spot. I’m in branding. I’ve been doing advertising and branding […]

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Fit isn’t always fitting.

Red Kite Prayer posted a thing today about noticing how adaptable our bodies are to our bikes. Maybe we notice that some aspects of the fit aren’t quite right but quickly, imperceptibly, without us even noticing, our bodies begin to make a thousand adjustments to make us work better on the bike. Just one of those miracles of […]

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Gilbert. Will he win anything of note in 2017?

Philippe Gilbert signed a one year deal to ride with Quickstep for 2017. Question is, how fast can he still ride? The Belgian says he’s ready to win again after a bad season in his final year at BMC but we’re not convinced he’ll get back to podiumville. “My goal is always to win a […]

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Is the Tour really “dull?”

Pierre Rolland, a genuine, born in France, Frenchman, said it straight out, no punches pulled: The Tour de France is dull. “You could do a power test on all the riders and you’d come out with the exact GC, pretty much. It’s so bland,” said Rolland. Sacré Bleu. Vraiment? The most famous, celebrated, watched, prized cycling […]

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Abu Dhabi & Bahrain. Where are the UCI ethics?

Calling Brian Cookson at the UCI. Hi, Brian, WTF? There is no applause here at Twisted Spoke on the news that TJ Sport squad (formerly Lampre-Merida) has found a last minute sponsor in UAE Abu Dhabi. Along with the new Bahrain-Merida, that makes two teams at the highest level of pro road cycling who have sponsors from countries […]

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cyclingtips-top-reads

Doping, punching, slashing, cheating and dirty secrets.

That sounds like a mini-vocabulary for pro cycling, doesn’t it? We got a small pop of amusement when we read the CyclingTips story about their top ten most read stories of 2016. When you read the top ten, you realize for the millionth time that we’re not fans of a normal sport. If this was […]

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BMC’s Ochowicz, with feeling.

Over the years, at the Tour of California, US Pro Cycling Challenge and Tour de France, I had the opportunity to do a number of short interviews with BMC boss Jim Ochowicz. He always struck me as a basically nice, down-to-earth guy but also a careful, conservative CEO in his dealings with the media. Ask Ochowicz […]

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Review: Ibex Arrivee Merino wool bib short

I tried my first pair of Merino wool bib shorts about five years ago. They were made by Icebreaker, which at the time had a number of cycling specific wool pieces — a jersey, bib, arm warmers. I still love all the Icebreaker Merino base layer stuff but they stopped making bibs and jerseys. I never wore the […]

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Cycling: BMC Racing Team 2016

Porte to surprise Froome at Tour? That’s a surprise.

All his bike racing talents aside, nobody has ever described BMC’s Richie Porte as “Contador-like.” Unlike the Spaniard, Porte does not have a reputation for the unexpected attacked, the tactical surprise or improvisational aggression. That’s not to say that Porte can’t change up his style of racing — a methodical one he learned at Team Sky […]

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