Mario Cipollini launches his own bike line. The Super Mario velo.

The MarioVelo?

Pinarello Dogma, watch out, here comes Ego. The famed Italian sprinter and ego-maniac Mario Cipollini has launched his own line of bikes.

“The MCipollini bike is an egoistical bike because its been created for a rider like me, who demands the best and pays huge attention to detail,” Cipollini told Gazzetta dello Sport. The Italian ISD squad will be riding them for the 2010 season.

There are two models: the Fastline, an aero racing bike, and the Snuglife, a bike designed for longer rides and extra comfort. Discarded names included The Lion Thing, Super MarioVelo, the Hairy Playboy and the Bimbo Chaser.

“I’ve applied everything I learnt during my career to the design of the bike. There’s my experience, my search for perfection, my attention to detail and my attention to design,” said Cipo with great modesty before schmoozing Olympic gold medallist Paolo Pezzo at the ISD presentation

Twisted Spoke is thinking that bike manufacturer Eddie Merckx isn’t feeling too threatened by Super Mario’s design.

Cipollini, who works as a creative consultant for the ISD team, also designed the florescent yellow, white and black team kit. The jerseys are notable for their random, sloppy array of sponsor names. Even Dario Urzay, the man behind the horrible Footon-Servetto kit, has a better sense of placement.

However, the MCipollini race bike may be just the perfect fit for ISD’s new signing, Venezuelan climber José Rujano. After a dismal 2009 season, Rujano has since pronounced himself “the third best climber in the world.” Ego meets ego.

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  • "Even Dario Urzay, the man behind the horrible Footon-Servetto kit, has a better sense of placement." ???? STRONGLY DISAGREE! Wait – are you comparing 2010 ISD to 2010 F-S? I guess it doesn't really matter b/c F-S is ugly – uglier even than Castorama – but I think the 2009 ISD kit was great! 2010 is bland w/o the "abs" design built into the front of the jersey, but hey…better than a solid gold kit. 😉

    • walshworld

      F-S 2010 takes the cake, Joe. Didn’t see the 2009 ISD but I’ll take your word on it. But for a guy whose trademark is style, he didnt’ show much in the jersey design. Matt

  • btraf

    looks like a ridley dean

  • Dave campbell

    Been trying to find out the cost of the 2010 road bikes. Im interested in buying one and would like to know if they are currently on sale and where? And yes they do look like a Ridley but with much more of the wow factor. Dave.

  • Hi Mario.

    Need to make contact. Would like to sell the bike in South Africa

  • Does the brand have a website yet?

    • I ahve no idea — you'd think so. If you find one, let me know. Matt

  • Johnny Masury

    I heard that Max Lelli is building the bike.

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  • rahimletua

    Hai mario,can i became the dealer for that bike, i have a bike shop at malaysia,have see that bike at tour de langkawi,isd team use is

    • Groovy baby. Cipo loves the Malaysian ladies.