That’s the burning question and we have a bit of true marketing genius from Lidl to thank for this recalibrating metaphor.
The juice company (my assumption) put together a clever video with Boonen clipped in to his bike on a stationary setup attached to a large bucket of oranges and a juicing machine. The faster and harder he turns the pedals, the more juice he squeezes. GENIUS!!!!
You can measure heart rate and watts but let’s really get scientific folks, — how high juice you got in those legs, Tornado Tom or should I say Mr. Juicer? The Orange Man Cometh. Omloop with the full press. The jokes could go on forever.
What would Team Sky think of a crazy Orange Juicing Performance Algorithm? Will orange juicing forever alter the training methodologies of top athletes? Hard to say ….
Yes, Boonen is going to peel out right from the start. He’s going to reduce this rivals to pulp. His team is re-christened Etixx-Quickjuice. There’s no lactic acid when you live on acidic juice. Look out when he hits the red zone because he’s still got one level to go — the orange zone.
Twisted Spoke now has a bike racing cinema on our hands. DO you root for the Grease lip-sining brilliance of Peter Sagan or the Orange Crushing power of Tom Boonen. This is a tough one …