Boonen suspended but not from Specialized ads.

Still a Specialized cover-boy.

Still a Specialized cover-boy.

I am Specialized. I have a Drug Problem.

One has to wonder. Tom Boonen gets busted for cocaine for the 3rd time and admits to a serious drinking problem but 3 days later he’s still part of Specialized’s web advertising campaign. The marketing term for this is, uhh, what — curious, dumb, baffling?

Boonen is an amazing and talented rider but clearly has some substance abuse issues. While he works the 12 step program, it might be best to leave the guy off your ads. A friend reminded me that you can get a DUI for riding under the influence.

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