Aurumania. The $140,000 bikes.
So maybe you just happen to have a spare $144,000 burning a hole in your pocket. You know, from the sale of your 300 foot yacht or the Hollywood movie advance or that winning lottery ticket. You’re rich and that Pinarello looks so mundane and predictable.
In that case, the Aurumania 24 carat gold track bike is ready to order. As the company states: “In a world where product design often results in the insipidly ordinary, Aurumania demands the return of the wildly extravagant.” (Hey, we demand the return of the world economy first — then we’ll talk.)
But if you live in that rarified financial level, if you are incredibly rich, you now have an additional benefit: you’re not insipid. Yes, money buys personality!
Now, where’s my gold and diamond-crusted credit card? I just have to have one.